M Phil in Swadeshi by a Pune Researcher
For the first time I met a teacher who has done his MPhil on the topic of use of Swadeshi products by students. The researcher, Girish Yelarpurkar, a commerce lecturer of Pune is otherwise also an activist of Swadeshi movement and has done the research with an idea of serving a mission. What are his fiinds: in general very encouraging and persuasive. 86% students on which he based his survey possess the knowledge of swadeshi movement, 50% cast their vote for a reasonable quality of Swadeshi products and 78% also think that Swadeshi is not an exaggerated but a correct national concept. Moreover 89% think that increasing consumption of Swadeshi goods would leave an impact on economic development of our country. On practical aspect 61% prefer a swadeshi brand so for as food items are concerned. This is the encouraging part of this story or his research. Let us now turn to the gloomy aspect.
81% students prefer non-swadeshi brands so for as toiletries items are concerned and in general items too they generally prefer the foreign goods. Answering the question that when you are purchasing an article, do you think whether it is Swadeshi or not, 78% simply do not think. Moreover 56% tell that Swadeshi is irrelevant and outdated concept in the era of economic reforms. So the conclusion drawn is though there is an inner pull for swadeshi in their minds, on the conceptual part but in practical aspect they are adopting the MNC's products. Hence, there is need for more efforts to acquaint them with different aspects of Swadeshi movement.
Let me tell you that the random survey was conducted 550 students of 10 colleges of Pune and faculty was commerce somewhere in the year 2006-7. The complete topic was: "A study of awareness about Swadeshi goods in the context of liberalization, privatization and globalization among the higher secondary students in the prominent city colleges in Pune city." Girish is thinking of doing PhD on the same subject and is also a trend setter for others to invigorate the swadeshi movement by this way also, that is, by choosing such subjects for research work. And secondly, such type of survey can be conducted in any locality or group of people in general also by our activists.
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